Little things, loved a lot
Little Lovables started with a jar of charms on a kitchen table. We wanted the kind of keyring you actually keep — a bit sweet, a bit silly, nicely made — without the boutique price tag that usually comes with it.
We design the range here in the UK and work with a small group of trusted manufacturing partners overseas to bring it to life affordably. Every batch is sampled before we commit, then checked piece by piece here in the UK before it goes anywhere near a postbox.
The line-up is deliberately tight: keyrings and bracelets, split across 4 little collections. If a piece doesn't make us smile when it lands, it doesn't go on the site.
Free UK delivery over £25, a 30-day return window, and everything posted tissue-wrapped in a branded pouch so it's ready to give.
What we make
Keyrings
Little charms for keys, bags and pencil cases
Bracelets
Beaded, charm and cord styles for every wrist
Our collections
Charm Club
Enamel and metal charms — dinos, books, planes and holiday souvenirs, finished on a sturdy split ring.
Bag Charms
Chunky soft-touch character charms with a swivel clasp, built to sit on a school bag or handbag strap.
Bead Bar
Glass, acrylic and freshwater-style beads strung on strong stretch cord, made to be stacked three or four deep.
Everyday Minis
Soft plush and pom charms in cosy neutrals — the fluffy ones that never leave your keys.